CLAYTON K. LEE

 I am a creative marketing professional focused on delivering actionable insights, with a proven  track record developing digital and social strategy in gaming, Hollywood, and many other vertical  industries. My passion is to create brand experiences that resonate with consumers. Whether it’s from  the client, agency, or social influencer perspective, I believe the best marketing stories are those that  people want to share with the world.

  • Strong social media strategy, planning, and campaign implementation skills, with ability to optimize performance based on quantified data and community sentiment.

  • Established experience in digital strategy, production, and analytics for large-scale digital experiences, online advertising, websites, mobile applications/sites.

  • Fluent in above the line, high-level brand marketing and advertising campaign development and production.

  • Effective management of relationships with direct reports, cross functional teams, agency partners, social influencers/tastemakers, and executive leadership in a fast-paced environment.

 EXPERIENCE

                                                                                                                                                     

Account Director • gnet Agency • West Hollywood, CA • Mar 2016 – Present

  • Ÿ Solutions oriented client leader for Activision franchises: Black Ops, Infinite Warfare, and Modern Warfare Remastered.

  • Ensure profitability and efficiency of resources while delivering over 15 premium trailers annually.

  • Help build systems and operational solutions to a newly established department.


Director of Interactive Marketing • Paramount Pictures • Hollywood, CA • Aug 2014 – Mar 2016

  • Led digital strategy, website production, and execution of US campaigns for The Big Short, Top Five, Selma, The SpongeBob Movie, Terminator, Mission Impossible, and other upcoming releases.
  • Partnered with agencies and internal marketing & business operations teams to manage development from high-level strategy, cross-functional collaboration, and award winning creative.
  • Led strategy and creative for Selma’s culturally significant #MarchOn social campaign.
  • Managed Paramount.com site development projects and content updates with corporate wide teams.

 

 Sr. Digital Marketing Manager • Ubisoft Inc. • San Francisco, CA • Jul 2012 – Aug 2014

 

  • ŸDrove North American digital marketing strategy for Watch Dogs, Far Cry 4, Far Cry 3, and Far Cry 3: Blood Dragon – including strategy and campaign development, production, execution and optimization.

  • Led creation and implementation of Watch Dogs’ social media voice and identity and digital content strategy to grow fan base from 250K fans to 1.6 MM fans through campaign life cycle.

  • Launched Ubisoft’s most successful digital program - Watch Dogs Digital Shadow went viral, exceeding KPIs by delivering 100M+ impressions, 2M+ unique visitors, and $1M+ in earned media.

  • Orchestrated YouTube influencer programs for Watch Dogs, Far Cry 3, and FC3: Blood Dragon to produce breakthrough creative content and original gameplay content. Each program delivered15M+ views, 12%+ CTR to other game content all at an extremely low $.02 CPV.

  • Direct manager of four team members: foster career growth; execute projects and programs efficiently; create competitive and trend reports; and improve overall department best practices.

 

 Account Supervisor • Xbox • AKQA • San Francisco, CA • Mar 2010 – Jun 2012

 

  • Developed digital strategy and creative framework as Lead Account Manager on Fable: The Journey and Halo 4. Halo 4, garnered immense PR and an award winning launch event activation.

  • As Lead Account Manager on Star Wars Kinect, shaped the strategic platform, developed social media strategy, and oversaw video production for GMA award winning digital video series.

  • Led award winning, global digital campaign, involving production of experiential graffiti, and led global digital launch of Kinect for Xbox 360, the Xbox 360 Slim, and seven product experience sites.

  • Collaborated with Xbox cross functional teams and partners, including game developers, publishers, and vendors to develop campaign vision, ensure brand integration, and oversee execution of multiple .com launches, R&D projects, social listening tools and internal agency staffing and resource plans.

  • Led and managed team for the landmark global digital launch of Kinect for Xbox 360 in Nov 2010.

 

 Account Executive • Butler, Shine, Stern & Partners • Sausalito, CA • April 2005 – Feb 2010

 Client Roster: LucasArts, Columbia Sportswear, Chipotle, SF MOMA, Greyhound, Sun Microsystems

  • Led advertising strategy and production for 10 LucasArts titles (Star Wars: The Force Unleashed, LEGO Indiana Jones, LEGO Star Wars: II, and LEGO Star Wars: The Complete Saga.

  • Managed .com projects including Greyhound.com, MyChipotle.com, and sun.com.

  • Oversaw Chipotle and Greyhounds’s Bolt Bus social media strategy for Twitter and Facebook.

 

 Marketing Supervisor • UCDavis Activities & Rec Center • Davis, CA • Aug 2004 – Feb 2005

 

 EDUCATION

  •  UC Davis, CA | BA Economics and BA Communications |2000 – 2004
  • Tongji University | UCLA Travel Study Program | Shanghai, China |Summer 2004
  • Boston University | Intensive Chinese Language Course | Washington DC |Summer 2003

 

 SKILLS      

                                                                                                                     

  • Social Media: Facebook | Twitter | Instagram | Vine | Tumblr | Foursquare | Pinterest | Google+, Snapchat

  • Microsoft Office, Adobe Creative Suite, Adobe Premier

  • Analytics tools: Quintly, Sysomos, Google Analytics, Facebook/Twitter Insights

 

 SPECIAL INTERESTS     

 Former Delta Sigma Pi President and active alumni contributer • Mandarin conversationalist •  Coffee connoisseur • Food & cocktails consultant @ HonestlyYum.com • Homebrewer and self-  declared cicerone • Nerdy podcaster/blogger @ TheNerdyCool.com • Bay Area sports fan